Free Speech, Free Market, and the Lingering “Rigid Refusal”

Paul Thomas
5 min readMay 31, 2018
U.S. Senator Lindsey Graham, SC’s legacy of “elegant racism.” (The State)

In the documentary Corridor of Shame, which explores the historical inequities of school funding in South Carolina along lines of race and social class, Senator (R, SC) Lindsey Graham claims while speaking at MLK Day in 2005: “We have a disparity of funding in a region of our state…. The reason we have disparity in funding is not cause we are prejudiced at the governmental level. It’s because we collect taxes based on property value. And our property value in those counties are pretty low because there’s no industry.”

Graham’s denial of systemic racism represents what Ta-Nehisi Coates called “elegant racism” while confronting the “oafish racism” of Cliven Bundy and former L.A. Clippers owner Donald Sterling:

The problem with Cliven Bundy isn’t that he is a racist but that he is an oafish racist. He invokes the crudest stereotypes, like cotton picking. This makes white people feel bad. The elegant racist knows how to injure non-white people while never summoning the specter of white guilt. Elegant racism requires plausible deniability, as when Reagan just happened to stumble into the Neshoba County fair and mention state’s rights. Oafish racism leaves no escape hatch, as when Trent Lott praised Strom Thurmond’s singularly segregationist candidacy.

Elegant racism is invisible, supple, and enduring. It disguises itself in the national vocabulary, avoids epithets and didacticism. Grace is the singular marker of elegant racism. One should never underestimate the touch needed to, say, injure the voting rights of black people without ever saying their names. Elegant racism lives at the border of white shame. Elegant racism was the poll tax. Elegant racism is voter-ID laws.

Graham acknowledges inequity, but uses “prejudiced” instead of “racist,” and casually rejects systemic racism.

As Coates explains, whites in the U.S. are more apt to acknowledge oafish racism while almost always employing elegant racism, such as denying systemic racism; therefore, Graham’s obfuscation is a powerful and effective political ploy, especially in the South.

In the matter of a few days recently, this distinction has played out in a public way with the NFL instituting a new policy about players protesting during the National Anthem and Roseanne Barr having her ABC sit-com canceled after a racist outburst on social media.

The NFL Anthem policy and Barr’s show cancelation have two important elements in common: what they represent in terms of how the U.S. confronts and understands racism, and how many in the U.S. have a deeply flawed understanding of free speech.

First, when former NFL quarterback Colin Kaepernick initiated protests during the National Anthem, the public and political response has tended to misrepresent the actions. Kaepernick and other players were protesting systemic racism, inequitable policing of blacks often resulting in death, during the Anthem.

Notably, Barr’s oafish racism, comparing a person of color to an ape, has resulted in a similar outcome for Barr and Kaepernick — the loss of work — although the former is a racist and the latter is protesting racism.

While Kapernick and other protesting NFL players have been condemned for being political (disregarding they are taking credible stands against a reprehensible social reality), Barr has a history of being bigoted.

Writer Roxane Gay has examined that history and then the recent cancelation, in fact.

Also significant about these two situations is that the new NFL policy does in fact limit when and how NFL players can express themselves, but Barr was perfectly free to share her comments, with an incredibly wide audience.

That comparison leads to the now common aspect of the public discussion of Barr’s cancelation, claims that they are about free speech: Since the NFL and ABC are not the government, neither of these situations is an issue of free speech.

As Katherine Timpf explains:

First of all, this is in no way a free-speech or First Amendment issue. The First Amendment protects us from facing consequences from the government over our speech, not consequences from our peers or our employers. Yes, what Barr said, although abhorrent, absolutely was constitutionally protected speech, and, of course, it should be. After all, giving the government the power to decide what is and is not “acceptable” speech would be giving the government the power to silence whatever kind of speech it felt like silencing, which would be very dangerous indeed. Anyway, the point is, a free-speech-rights violation would be someone trying to, say, arrest Barr for her comments, not firing her for them. Her rights were in no way violated in this case. ABC simply exercised its own rights as a private company to decide whom it does and does not want to associate with, and it’s my view that no one should blame its executives for making the decision that they made.

Therefore, the NFL policy on the National Anthem and the cancelation of Barr’s sit-com are not about free speech but the free market. Both the NFLand ABC are hedging that their actions preserve their audiences, their bottom line.

And what those concerns about their audiences reinforce is that the public has a much lower tolerance for oafish racism (Barr) than for confrontingelegant racism (NFL protests). The NFL believes its audience either denies or cannot see systemic racism, and thus does not support the so-called politics of NFL players who protest while ABC feels that continuing to give an oafish racist a major platform will erode their audience.

Here is where we must confront the problem with trusting the free market since doing the right thing is linked to the moral imperative of the majority, the consumers. Currently in the U.S., that majority remains insensitive to systemic inequity and injustice; therefore, elegant racism survives — even bolstered ironically when oafish racism is shamed and seemingly blunted.

When each oafish racist is given their due, those denying systemic racism have their worldview confirmed since they see individual punishment as justice.

These actions by the NFL and ABC reflect that in the U.S. whites are still in the early adolescent stage of racial consciousness. Being able to confront oafish racism isn’t even fully developed yet.

Many in the media called Barr’s slurs “racially insensitive,” showing the same sort of refusal to call a lie, a lie that now characterizes mainstream media. But a few in that media are calling Barr’s words “racist,” and ABC folded under the weight of that fact — although we should be asking why Barr had this second chance considering her history of bigotry.

As a people, white America is not adult enough, however, to move past finger-wagging at oafish racists and to acknowledge systemic racism because, as Coates recognizes, “to see racism in all its elegance is to implicate not just its active practitioners, but to implicate ourselves.”

James Baldwin’s “Lockridge: ‘The American Myth’” remains a chilling warning then: “This rigid refusal to look at ourselves may well destroy us; particularly now since if we cannot understand ourselves we will not be able to understand anything.”

That anything, as the NFL and ABC have exposed, is racism — the cancer destroying our democracy and our free market.

As consumers, we have a moral obligation to tell the NFL it is wrong; we will not stand for systemic racism. And we must tell ABC that canceling Barr’s sit-com is a start, but it isn’t enough.

As citizens, we have to look at ourselves in the mirror of the voting booth — something we have failed to do yet in the good ol’ U.S. of A.

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Paul Thomas

P. L. Thomas, Professor of Education Furman University, taught high school English before moving to teacher education. https://radicalscholarship.wordpress.com/