Don’t Buy It: The Marketing Scam of MSM and the “Science of Reading”

Since 2018, Education Week has published a steady stream of click-bait press-release journalism promoting the “science of reading” (SoR).

So the latest scare-article is not surprising: More Than 1 in 3 Children Who Started School in the Pandemic Need ‘Intensive’ Reading Help. Now let’s look at the details:

That’s according to a new study by the testing group Amplify, based on data from more than 400,000 students in kindergarten through 5th grades who participated in the Dynamic Indicators of Basic Early Literacy Skills, which Amplify administers. The research, released late Wednesday, shows that though students have begun to recover lost academic ground in the last year, big holes remain in students’ fundamental reading skills.

Researchers compared students’ reading achievement from 2019 through 2022 on DIBELS, one of the most commonly used diagnostic assessments for reading.

MORE THAN 1 IN 3 CHILDREN WHO STARTED SCHOOL IN THE PANDEMIC NEED ‘INTENSIVE’ READING HELP

That’s right Amplify and DIBELS have found that students urgently need … their products.

Imagine a publication called Medical Week in decades long ago when the tobacco industry did “research” and found no link between smoking and cancer. Imagine MedWeek publishing pro-smoking articles grounded in the tobacco industry’s “research.”

Well, you don’t have to imagine with EdWeek.

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